My Role:
Disciplines: UX Design, UI Design, Web Design
Project Timeline: ~2 weeks
Project Workers: Eric Moore (UX Designer/me), Ana Aviles (UX Designer)
Problem Statement
425 Fitness is breaking off of Gold's Gym and becoming their own brand. They worry that they will lose much of their clientele to bigger-name gyms if they don't navigate this rebrand carefully.
How might we make a website that will help people want to stay with 425 Fitness as they make this transition into their own new brand?
Color, Form, and Icon Style Guide
Photography Style Guide:
Final Screens
